To produce a much better match-day experience, stands are retractable to support a larger discipline and permit greater sight strains. When Atlanta was declared being an expansion workforce, Blank vowed, "There won't ever be an MLS game in Atlanta the place NFL strains are proven on the sphere."[3]

In combination with its MLS Following courses, the academy also operates a soccer progress plan to discover gamers taking part in for community youth clubs and promote them for the academy.[sixty four] The club also operates the Atlanta United Regional Enhancement School, a pre-academy feeder software for players aged 8–fourteen to offer instruction and enhancement for State-of-the-art community gamers and recognize probable academy players, along with the United Juniors Application, a Specific advancement method to provide supplemental progress for U-twelve players enjoying for other Atlanta-location youth clubs.[65]

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S. soccer group. Atlanta clinched a berth inside the playoffs, turning out to be the 3rd MLS expansion crew to do so within their inaugural season, by finishing tied for 3rd spot while in the Eastern Meeting; due to tiebreaking policies Atlanta was seeded fourth. In its initially playoff game, the group confronted Columbus Crew and set a then-MLS attendance history for the playoff match with sixty seven,221 spectators in attendance. Immediately after a hundred and twenty minutes of scoreless motion, the match was made the decision by a penalty shoot-out, which Columbus won 3–1 to get rid of Atlanta.[24]

On June 25, 2015, Sports Illustrated documented that Atlanta's expansion crew would be named Atlanta United FC. The official announcement of the staff's name came about on July seven.[47] Atlanta United president Darren Eales spelled out which the identify was preferred depending on a study of the staff's supporters and made use of text the supporters most positively connected to the potential workforce.

The staff's name, logo and colors have been unveiled on July seven, 2015. The emblem contains a circle reminiscent of the town's seal and Olympic heritage by using a bold "A" at the middle in the circle. Powering the "A" are 5 black and purple stripes representing the five pillars from the team: unity, willpower, Group, excellence, and innovation.

Supporters as a whole are sometimes often called the "17s," a reference towards the inaugural 12 months on the club.[86] Supporter jerseys Display screen the number 17 with possibly "Atlanta" or the supporter's identify through the again.

In February 2019, on the heels of the club's first MLS championship, Atlanta unveiled a fresh Key package for that impending 2019 year. The new design and style is nicknamed "Star and Stripes" and was established by Adidas.

In May 2012, although the Falcons' proposed new stadium was experiencing the acceptance course of action, MLS commissioner Don Garber cited Atlanta as one among three "intriguing" markets for long run league expansion.[nine] Furthermore, when Blank presented his scenario for your new stadium on the Falcons' once-a-year meeting with period ticket holders, he said that a further benefit of The brand new stadium was that it could aid attract An important League Soccer franchise and perhaps host World Cup matches.

"Atlanta United aims to acknowledge that from your incredibly commencing, the enthusiasts, town, and the folks outline the spirit and essence of the club," the staff stated while in the Formal statement regarding the selection's dedication.[119]

Terminus Legion is often a supporter team which was established in March 2011 by graphic designer Matt Stigall, who wanted a way to display that check here Atlanta enthusiasts would support soccer Regardless of the perception of the town as a "lazy sports activities town". The group was named after the identify given to Atlanta when it absolutely was to start with settled, and its symbol showcasing a cow catcher and railroad ties replicate the town's historical past being a locomotive hub.

Gerardo Martino was appointed as being the club's 1st head coach and guided Atlanta to their first playoff appearance in the workforce's debut year, ahead of securing the crew's initial trophy in just their next period by winning MLS Cup 2018.

Participation in the academy is no cost for all gamers and individuals are eligible to generally be signed to your Atlanta United very first group as a Homegrown Participant. The club has signed six gamers to 1st-team contracts and a few players to order staff contracts Because the academy released.[63]

At the time the staff was announced, Atlanta was the most important metropolitan spot with out an MLS franchise.[3] Atlanta Falcons operator Arthur Blank's AMB Sports and Leisure Group experienced submitted a bid for an expansion franchise in 2008,[four] but withdrew the bid in early 2009 as a result of point out and local government spending plan shortfalls and Blank's inability to search out partners to create an appropriate stadium for that proposed team.